Restroom Signs

Visibility Above All

There is something curious in the way we absorb and respond to advertisements. Since we are being constantly bombarded with ads from every direction, there is a mechanism within us that simply blocks them out. However, when we actually need something and start looking for it, suddenly we start to see that message appearing everywhere. When that need is for a rest room, however, we find ourselves in a different situation altogether, and oftentimes no matter how hard we look, we can’t seem to spot the very sign we need the most! This is because in many places, the signs directing us to the restrooms are placed in unsuitable locations and at inappropriate angles, not to mention that the graphics used are not always clear.